+0%
Inbound profitability
Fondion Oy
interim & Fractional commercial leadership
I scale Nordic companies in the Finnish market.
I scale Nordic companies in the Finnish market.
Hands-on sales and go-to-market leadership for Nordic companies launching, rebuilding, or scaling their commercial operations in Finland – with 20+ years experience.
1 to 5 days a week, for as long as it makes sense.
Hands-on sales and go-to-market leadership for Nordic companies launching, rebuilding, or scaling their commercial operations in Finland.
1 to 5 days a week, for as long as it makes sense.
Proven results
Measurable growth, not promises
€200K → €0M
Annual revenue growth
Guldbrev AB / Kultapiste.fi
10 → 0 reps
Turnaround, sales team
mySafety Oy
The same playbook, for your team. Fractional and interim sales leadership that builds repeatable growth.
Book a 20-min introCase study · B2B SaaS · Finland · 2024–2026
Scaling a construction-tech SaaS in a down market
As Sales & Marketing lead at Fondion, Mika rebuilt the commercial engine — aligning sales and marketing into one inbound-driven motion during a tough construction market.
+350%
Inbound ROI
≈3×
Revenue growth, 2025
6-figure
Inbound profitability
The challenge
A construction-industry SaaS needing to grow commercially while the underlying market contracted — with a small team and no repeatable inbound engine.
What Mika did
- Unified sales + marketing into one inbound motion
- Built a modern stack (HubSpot, Ads, SEO/GEO AI-assisted content and automated outreach)
- Stronger outbound with exactly the right data (and signals to act on)
- Data-driven prioritisation of the most cost-efficient channels
- Hands-on execution, not just advice
The result
An inbound lead flow that turned marketing spend into a +350% ROI engine, nearly 3× revenue in 2025, and 6-figure inbound profitability — in a declining construction market.
And an outbound team that works effectively — reaching exactly the right target groups, with all the right data in hand.
Why it matters for you
Exactly the outcome a Nordic scale-up entering Finland wants: a repeatable commercial engine, built fast, by someone who knows the tools, has the right contacts and does the work.
“Mikalla on laaja-alaista osaamista myynnin ja markkinoinnin tehokkaasta yhdistämisestä sekä sen jalkauttamisesta konkreettiseen tekemiseen saakka. Vahvuutena myös datan analysointi kustannustehokkaimman ratkaisun löytämiseksi.
Broad expertise in effectively combining sales and marketing and executing it into concrete action — with data analysis to find the most cost-efficient solution.
Hannu Mäkipörhölä · Partner, Fondion · March 2026
Want this kind of engine for your Finland (or Sweden) launch?
Book a 20-min intro →The modern stack
A toolkit built for speed, insight, and scale.
Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
The modern stack
A toolkit built for speed, insight, and scale.
Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Claude
ChatGPT
Canva
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
YouTube Ads
HeyReach
Instantly
Trustmary
HubSpot
Framer
Serviceform
Partner perspectives
The best results often come from the right partnerships.
Watch me share what it's like partnering with Firelyn while leading marketing at Fondion.
Firelyn × Fondion
2 min · 2026
Partner perspectives
The best results often come from the right partnerships.
Watch me share what it's like partnering with Firelyn while leading marketing at Fondion. Short video, honest take.
Firelyn × Fondion
2 min · 2026
Ways to work together
Three ways to bring me in — depending on how deep you need the help to go.
I
Interim leadership
Full-time6–36 months
I step in as your Sales Director, CCO, or Country Manager. Clear mandate, measurable results, hands-on execution.
- Embedded in your leadership team
- Full P&L or commercial ownership
- Align sales, marketing and growth
Start a conversation →
Most flexible
II
Fractional leadership
1–4 days / weekOngoing
Senior commercial leadership alongside your team — without the cost of a full-time CCO. Ideal for scale-ups and founder-led growth.
- Weekly cadence with your leadership
- Sales strategy, process, and coaching
- Challenge assumptions, sharpen execution
Start a conversation →
III
Project engagement
Scope-based3–12 months
One outcome, one deadline. Finnish market entry, commercial turnaround, or go-to-market rebuild — delivered.
- Defined scope and success criteria
- Market entry, turnaround, or GTM reset
- Clear handover and documentation
Start a conversation →
What clients say01 / 08
"We were told we'd be lucky if he chose us. He did — and delivered."
JF
Johan Fahrbring
Founder, Alina Försäkringar AB
What clients say01 / 08
"We were told we'd be lucky if he chose us. He did — and delivered."
JF
Johan Fahrbring
Founder, Alina Försäkringar AB
Let's make things happen together
Ready to grow in Finland? Let's start a conversation.
The easiest way to start is a short call. We'll talk through your commercial situation — what's working, what isn't — and whether there's a fit to work together.
Connect on LinkedIn →interim & FrACTIONAL commercial leadership
I scale Nordic companies in the Finnish market.
Hands-on sales and go-to-market leadership for Nordic companies launching, rebuilding, or scaling their commercial operations in Finland – with 20+ years experience.
1 to 5 days a week, for as long as it makes sense.
Ways to work together
Three ways to bring me in — depending on how deep you need the help to go.
I
Interim leadership
Full-time6–36 months
I step in as your Sales Director, CCO, or Country Manager. Clear mandate, measurable results, hands-on execution.
- Embedded in your leadership team
- Full P&L or commercial ownership
- Align sales, marketing, and growth
Start a conversation →
Most flexible
II
Fractional leadership
1–4 days / weekOngoing
Senior commercial leadership alongside your team — without the cost of a full-time CCO. Ideal for scale-ups and founder-led growth.
- Weekly cadence with your leadership
- Sales strategy, process, and coaching
- Challenge assumptions, sharpen execution
Start a conversation →
III
Project engagement
Scope-based3–12 months
One outcome, one deadline. Finnish market entry, commercial turnaround, or go-to-market rebuild — delivered.
- Defined scope and success criteria
- Market entry, turnaround, or GTM reset
- Clear handover and documentation
Start a conversation →
Let's talk
Ready to grow in Finland? Let's start a conversation.
An initial 30-minute call is the easiest way to start. We'll talk through your commercial situation — and whether there's a fit to work together.
Connect on LinkedInEmailinfo@detgodalivet.fi
Phone+358 40 568 0607